Project Nitro: The Path to $100M

A Strategic Plan for Achieving $100M in New Annual Recurring Revenue in 24 Months, powered by AI-driven SaaS including BRINC & SkySafe.

Our Goal
$100M
New Annual Recurring Revenue
Timeline
24
Months

Our Core Strategy: The Safety Reimagined Ecosystem

Our growth will be driven by selling an integrated suite of solutions—video security, access control, command center software, mission-critical communications, and advanced aerial intelligence from BRINC & SkySafe. This comprehensive ecosystem acts as a force multiplier, moving customers from single-product purchases to high-value, recurring revenue subscriptions, ultimately keeping communities safer.

Detect
Analyze
Communicate
Respond
Foundation: Cloud Services, AI Analytics & Support (including Aerial Intelligence)

Market Opportunity Ranking by Potential ARR

This chart ranks the 18 target markets by their estimated potential for new Annual Recurring Revenue, based on a midpoint of 1-3% of their public safety budgets. State of Georgia and Chicago represent our largest opportunities, with significant potential for advanced AI/SaaS solutions including aerial intelligence.

Market Analysis Grid

Market Name Current Business Summary FY25/26 PS Budget (or Proxy) Potential ARR (Midpoint of 1-3% TAM) Key AI/SaaS Opportunities (incl. BRINC/SkySafe)
State of Georgia Presence through Premier Avigilon & Motorola Two-Way Radio Dealers offering radios, systems, and maintenance contracts. $2.6B $52M Proactive AI Enablement Strategy, AI Advisory Council, explicit budget for security tech in state prisons. Strong potential for drone-based security solutions (BRINC/SkySafe) in correctional facilities and large state properties.
Chicago Headquarters in Chicago. Numerous existing contracts with City of Chicago (OEMC, Dept. of Aviation) for 2-way comms, repair, camera infra, radio equipment, dispatch systems. $2.5B $50M Home market advantage with deep existing relationships. Smart Streets Pilot Program using camera tech and support for smart grid tech. Significant opportunity for drone integration (BRINC) in public safety response and airport security.
San Francisco "Prisons" listed as key focus area within Safety & Security Ecosystem. $2B $40M High per-capita spending and broad technology initiatives. City's "values shape technology" approach requires ethical use messaging, making BRINC's responsible drone use and SkySafe's airspace management highly relevant.
Houston HCI is leading Motorola Solutions Channel Partner. Offers radios, Avigilon portfolio (access control, video security, smart sensors, body-worn cameras, AI-enabled video analytics). Statewide DIR contract in Texas. $1.75B $35M Existing use of AI for predictive analysis and focus on data-driven decision-making. Strong channel partner facilitates rapid expansion, including for drone-based intelligence and counter-drone solutions (SkySafe).
Dallas Manufacturing facility in Richardson, TX, for Video Security & Analytics. HCI is a channel partner. Statewide DIR contract. $1.75B $35M Explicit plans for a CAD & RMS Universal Replacement and a Real Time Crime Center ($20.4M). Local manufacturing presence strengthens video security offerings, creating a natural fit for integrating drone video feeds (BRINC) and airspace security (SkySafe).
Miami Corporate office in Plantation, FL. $165M, 10-year contract with Miami-Dade County for APX NEXT™ radios, including new radio sites and maintenance. $1.55B $31M Recent large radio contract indicates appetite for advanced, connected comms, providing pathway for AI-driven SaaS leveraging new radio systems. Strong potential for drone applications (BRINC) in port security and hurricane response.
San Diego Maintenance and support for NetRMS interface with City of San Diego. $1.25B $25M County-level commitment to AI modernization. Specific needs include AI-powered wildfire detection cameras and real-time monitoring for juvenile detention, ideal for drone-based surveillance (BRINC) and airspace management (SkySafe).
Phoenix Presence through Creative Communications Sales & Rentals Inc. for radio comms equipment. $1B $20M Focus on reducing emergency response times and using AI for community engagement. Opportunities for drone integration (BRINC) in search and rescue, and for SkySafe in protecting critical infrastructure.
San Antonio $9.6M contract with SAFD for 1,200+ personnel radios. Motorola radios used by most large FDs. $1B $20M Recent large radio contract provides immediate opportunity for cross-selling AI-driven software. City's Smart Cities Roadmap indicates strategic openness to technology integration, including drone-based public safety (BRINC).
Baltimore Office in Linthicum Heights, MD. Wireless Inc. is certified Motorola dealer. Contract with City of Baltimore for public safety comms (renewals through 2028). $950M $19M Fire Department already adopting AI in 911 center. Police Department faces severe staffing/overtime issues, ripe for AI solutions, including drone support (BRINC) for incident assessment and SkySafe for airspace security.
Seattle Day Wireless Systems is a premier Motorola Radio Dealer and Elite Specialist in Seattle. Offers two-way radio, broadband PTT, dispatch voice & CAD, Avigilon portfolio. $805.39M $16M Investment in a Real Time Crime Center ($3.1M in 2025-26) directly aligns with Motorola's CommandCentral and real-time intelligence offerings. Strong potential for integrating drone video feeds (BRINC) and managing airspace (SkySafe).
Boston Comtronics Corp. (a BearCom Co.) is a Motorola Two-way Radio Dealer, serving New England since 1990. Offers radios, accessories, infrastructure, installations, repair, maintenance. $800M $16M Ongoing deployment of social media analysis tools by police indicates a need for advanced intelligence and investigation software. Opportunities for drone-based data collection (BRINC) and airspace security (SkySafe) in public events.
Detroit Broad presence in US, products available via Sourcewell contracts for public safety (P25 radio infra, dispatch consoles, Avigilon). $750M $15M City's use of drones and AI for building efficiency. Past legal challenges regarding facial recognition highlight need for Motorola's "responsible AI" and BRINC's ethical drone deployment.
Honolulu BearCom is the world's largest Motorola Partner, offering two-way radios for sale/rent. Products available through City & County purchasing system. $657.2M $13M Staffing shortages in public safety agencies make AI-driven efficiency solutions appealing. Motorola's workflow automation and real-time intelligence can address challenges, with potential for drone support (BRINC) in hard-to-reach areas.
Charlotte Two listed addresses in Charlotte. Offers two-way radio solutions, software & applications, video security & analytics, public safety LTE & LMR, managed services. Federal contracts for cyber support and emergency response. $650M $13M Budget focus on "Safe Communities" and state-level initiatives to expand body camera use align with Motorola's video security and evidence management solutions. Opportunities for drone-based surveillance (BRINC) and counter-drone (SkySafe) in public spaces.
Las Vegas $26M contract with Las Vegas METRO for ASTRO®25 digital radio system, APX™ radios, upgraded dispatch equipment. McIntosh Comm. offers MOTOTRBO solutions. $650M $13M Recent large radio contract provides significant installed base for cross-selling AI-driven dispatch and command center software. City's $500M smart city investment opens doors for broader AI applications, including extensive drone use (BRINC) for public safety and event security, and SkySafe for airspace protection.
Memphis ICI Wireless & Railcom are Motorola dealers. Offers two-way radio, broadband PTT, dispatch, security solutions (access control, body-worn cameras, LPR, smart sensors, weapons detection), and software. $650M $13M Recent investment in an AI-powered Downtown Command Center and ongoing commitment to expanding camera networks and upgrading RTCC infrastructure. Direct opportunity for integrating drone intelligence (BRINC) and counter-drone solutions (SkySafe) for public space security.
Louisville RCS Communications is Motorola's largest dealer in KY/IN. Offers two-way radio, wireless comms, video surveillance, Avtec IP dispatch consoles. Platinum Channel Partner. $400M $8M Investment in "Drone as First Responder" (DFR) program with BRINC drones indicates strong adoption of cutting-edge public safety technology. This provides a direct pathway for Motorola to offer integrated AI-driven video analytics, real-time intelligence, and dispatch integration solutions, leveraging BRINC's capabilities.

Sizing the Prize

Our total addressable market across these 18 key geographic markets is approximately $434 Million. To achieve our $100M ARR goal, we need to capture approximately 23.04% of this overall opportunity, highlighting a significant but achievable target for our AI/SaaS solutions, including aerial intelligence.

Top 3 Critical Security Needs in Cities

Beyond broad market verticals, specific security needs within cities represent high-value opportunities for our integrated AI/SaaS solutions. These are pervasive needs across many of our target markets, critically addressed by our ecosystem including BRINC & SkySafe.

✈️ Airport Security

Airports (e.g., Chicago, Miami, Seattle) require advanced integrated security, real-time intelligence, and operational automation. BRINC drones can provide rapid perimeter assessment and incident response, while SkySafe ensures airspace integrity against unauthorized drones.

⛓️ Prison/Correctional Facility Security

Correctional facilities (e.g., State of Georgia, San Francisco) are high-demand areas for AI-driven surveillance, contraband detection, and inmate management systems. BRINC drones can enhance perimeter patrol and rapid assessment, while SkySafe prevents unauthorized drone deliveries of contraband.

🏟️ Public Space Security (Stadiums, Parks, Ports)

Large public venues and spaces (e.g., Memphis, Las Vegas, San Antonio) need robust crowd management, threat detection, and communication solutions. BRINC drones offer aerial oversight for crowd monitoring and incident response, and SkySafe provides critical airspace protection for events and infrastructure.

Top 5 Levers for Success (Controllable)

  1. Sales Team Enablement for SaaS & Aerial Intelligence: Aggressively train enterprise sales teams to sell the full "Safety Reimagined" portfolio, with a strong emphasis on AI-driven SaaS, including BRINC drones and SkySafe airspace management solutions.
  2. Channel Partner Incentives for SaaS Growth: Create compelling new ARR-based incentive programs for our key partners to drive cloud, subscription, and aerial intelligence sales.
  3. Integrated Product Bundles with Aerial Solutions: Develop easy-to-sell, high-value bundles (e.g., "Rapid Response Drone Kit" or "Airspace Security Package") that combine hardware, AI-driven software, and services, including BRINC and SkySafe.
  4. Targeted Marketing Campaigns Highlighting Aerial Capabilities: Launch vertical-specific marketing campaigns that speak directly to the pain points of our top opportunity areas (Airports, Venues, Prisons), showcasing the unique value of BRINC and SkySafe.
  5. Streamline Deployment & Onboarding for Advanced Solutions: Simplify the customer experience for cloud products and aerial intelligence solutions to accelerate time-to-value and increase customer satisfaction, ensuring seamless integration into existing workflows.

Primary Obstacles to Success

  • Regulatory & Public Perception Challenges for Drones: Navigating complex FAA regulations, local ordinances, and public privacy concerns related to drone operations and aerial surveillance.
  • Integration Complexities with Legacy Systems: Ensuring seamless integration of drone data, counter-drone systems, and AI-driven SaaS into existing, often outdated, public safety and enterprise infrastructure.
  • Customer Inertia & Budgetary Shifts: Convincing customers to move from a capital expenditure (CapEx) model for hardware to an operating expense (OpEx) subscription model for SaaS and drone-as-a-service, requiring a shift in mindset and procurement processes.
  • Competition from Niche Specialists & Large Tech: Facing strong competition from specialized drone manufacturers, counter-drone companies, and broader SaaS vendors in security.
  • AI & Aerial Literacy within Customer Organizations: Addressing the need for training and expertise among public safety personnel to effectively operate, manage, and utilize advanced AI and drone technologies like BRINC and SkySafe.