Winning the Heartland

Your BRINC UAS Sales Playbook for South Dakota & Southern Minnesota

The Opportunity: A Tale of Two Markets

🏛️Minnesota: The Upgrade Market

A mature market with a high density of first-generation drone programs. The key driver is upgrading from aging, non-compliant foreign hardware to a secure, integrated, American-made solution.

  • Primary Goal: Mitigate Risk & Enhance Capability
  • Regulatory Focus: Strict (Statute § 626.19)
  • Sales Play: The "Compliance & Capability" Campaign

🌱South Dakota: The Greenfield Market

An emerging market where many agencies are just starting their drone programs. The opportunity is to define the standard with a best-in-class, accountable system from the outset.

  • Primary Goal: Establish the Standard
  • Regulatory Focus: Permissive (Senate Bill 80)
  • Sales Play: The "Future of Response" Briefing

The Unbeatable Advantage

Our victory lies not in selling a drone, but in delivering a fully integrated, closed-loop public safety ecosystem that no competitor can replicate.

The Motorola & BRINC Closed-Loop of Action & Data

📞

911 Call

VESTA 9-1-1

🖱️

1-Click Dispatch

CAD

BRINC Drone Deploys

BRINC Deploys

Automated Response

📺

Live Video

CommandCentral

📻

Field Support

APX NEXT Radio

This seamless integration creates an unassailable record for Accountability, Transparency, and Evidence Management.

The Arsenal: Right Tool, Every Mission

Lemur 2: The Tactical Game-Changer

For SWAT, Special Operations, and High-Risk Incidents

  • 💥
    Glass Breaker: Breach windows without exposing officers to danger.
  • 🗣️
    2-Way Comms: Negotiate and de-escalate situations from a safe distance.
  • 🗺️
    LiDAR Mapping: Generate real-time 2D floor plans of interiors before entry.

Responder: The Strategic Force Multiplier

For Agency Leaders looking to implement Drone as First Responder (DFR)

  • ⏱️
    < 70s Arrival: Get eyes on scene 130% faster than patrol cars.
  • 📦
    Payload Delivery: Deploy life-saving equipment like AEDs or PFDs.
  • 🔍
    40x Zoom: Maintain situational awareness from a secure standoff distance.

The Game Plan: 4 Plays to Drive Sales

1. The "Compliance & Capability" Play

Target Minnesota agencies with aging DJI fleets. Frame the sale as a critical risk mitigation and compliance strategy.

2. The "Tactical Dominance" Tour

Schedule hands-on Lemur 2 demos for SWAT teams. Focus on unique, life-saving capabilities that resolve high-risk incidents safely.

💥 + 🗺️ + 🗣️

3. The "Future of Response" Briefing

Engage leadership with a DFR solution that solves strategic problems like staffing shortages and improves officer safety.

130%

Faster Arrival Time On Scene

4. The "Seamless Ecosystem" Play

Show all existing Motorola customers how BRINC completes their investment, creating unparalleled integrated awareness.

VESTA + CAD + AWARE + APX + BRINC = Complete Control

Execution Roadmap: Remainder of 2025

Q3: Awareness & Seeding

  • Launch regional webinars.
  • Present at MSA & MCPA conferences.
  • Schedule Q4 exec briefings & demos.

Q4: Demonstration & Budgeting

  • Execute live demonstrations.
  • Distribute "Budget Justification Kits".
  • Align proposals with FY2026 budgets.

The Hit List: Top Tier 1 Opportunities

These agencies represent the highest potential for immediate DFR adoption or fleet-wide upgrades. They have established programs, identified needs, or existing deep investments in the Motorola ecosystem.