A Significant Market Opportunity
The Detroit metropolitan area presents a substantial, untapped market for advanced drone and counter-drone solutions, with a clear path to significant recurring revenue growth over a three-year horizon.
The Dual-Threat Landscape
🚁Proactive Response Needs
First responders require advanced aerial tools for enhanced situational awareness, improved operational efficiency, and increased officer safety in high-stakes situations.
- ✅ Tactical Operations: Safely clear buildings and de-escalate crises with SWAT teams.
- ✅ Drone as First Responder (DFR): Reduce response times and clear calls without dispatching ground units.
- ✅ Fireground Overwatch: Use thermal imaging to identify hotspots and assess scene hazards before entry.
🛡️Defensive Security Needs
Critical infrastructure and public venues face documented threats from unauthorized drones, requiring legally-compliant detection and intelligence solutions.
- ❌ Contraband Smuggling: Prevent drone-based drops of drugs and weapons into correctional facilities.
- ❌ Airspace Incursions: Protect airports and major event venues like stadiums from unauthorized flights.
- ❌ Public Safety Risks: Mitigate threats posed by drones at large public gatherings and critical infrastructure sites.
The Integrated "Air Superiority" Solution
Motorola offers a comprehensive, synergistic platform that combines proactive response with defensive intelligence, providing total command and control of the operational airspace.
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1. Detect Threat
SkySafe detects an unauthorized drone, identifies its type, and pinpoints the pilot's exact location in real-time.
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2. Integrate Intelligence
Data flows into CommandCentral Aware, providing a single pane of glass for decision-makers within their existing workflow.
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3. Launch Response
A BRINC DFR drone is dispatched via APX radio to provide immediate eyes-on-target and situational awareness.
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4. Intercept Operator
Ground units are guided by SkySafe's intelligence to lawfully intercept the operator and mitigate the threat.
Target Agency Prioritization
Our strategy focuses on a tiered approach, targeting strategic accounts with the highest potential for adoption and influence, ensuring efficient resource allocation and maximizing market penetration.
Current Deployments: A Fragmented Landscape
The Detroit market is characterized by a few advanced adopters and a large base of agencies with basic, non-integrated drone capabilities. This creates a significant opportunity to upgrade agencies from siloed tools to a unified, ecosystem-wide solution.
Key Observations
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Early Adopter Success:
Oakland County Sheriff has validated the market by successfully deploying a competitor's C-UAS and an FAA-approved DFR program, proving regional demand for advanced solutions.
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Widespread Basic Deployments:
Most other agencies rely on small fleets of commercial off-the-shelf (COTS) drones (e.g., DJI) for simple imaging, lacking critical public safety integrations.
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Significant Capability Gaps:
These COTS drones are not integrated with 911/CAD, cannot be dispatched via radio, and offer no de-escalation tools or counter-drone intelligence, leaving major security holes.
Compelling Events: The Urgent Case for Upgrading
Recent, high-profile local incidents underscore the immediate need for an integrated drone and counter-drone strategy. These are not theoretical threats; they are documented events that create clear and present risks.
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Major Event Disruption
Comerica Park - Sept. 2024
A Green Day concert was halted due to an unauthorized drone flying over the stadium, requiring a Detroit PD response. This highlights a direct threat to public safety and operational continuity at major venues.
REASON TO ACT: Protect high-profile public gatherings and prevent costly disruptions.
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Contraband Smuggling
Michigan Correctional Facilities
State authorities have made arrests following documented drone-based contraband drops at correctional facilities. This represents a critical, ongoing security breach that endangers both officers and inmates.
REASON TO ACT: Secure facility perimeters and cut off a key vector for illegal drugs and weapons.
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Airspace Incursions
Detroit Metro Airport (DTW)
The FAA documents over 100 drone sightings near U.S. airports monthly, with specific incursions reported near DTW. Unauthorized drones pose a severe risk to air traffic, threatening catastrophic accidents.
REASON TO ACT: Gain airspace intelligence to protect critical infrastructure and prevent disaster.
Security vs. Traffic Control: The Motorola Advantage
For public safety, the mission is not to manage friendly air traffic, but to identify and intercept threats. Our ecosystem is built for security, not just compliance, providing a critical capability that air traffic management platforms like Airspace Link cannot.
Airspace Link (Traffic Management)
Manages **cooperative** drones—pilots who *want* to be seen and are requesting FAA authorization to fly. It's a system for compliant, authorized operators.
- ⚠️ Blind Spot: Completely blind to clueless, careless, or criminal operators who do not use the system.
- ⚠️ Data Gap: Does not provide the location of the pilot for law enforcement interception.
- ⚠️ Siloed System: Not integrated into public safety command, 911, or radio communications workflows.
Motorola Ecosystem (Security Platform)
Detects **non-cooperative** drones by their radio frequency (RF) signals, regardless of whether the pilot is compliant. It's a system for threat intelligence.
- ✅ Actionable Intelligence: Pinpoints the real-time location of both the drone AND the pilot.
- ✅ Enables Enforcement: Provides the data needed to dispatch ground units and lawfully intercept the operator.
- ✅ Deeply Integrated: Feeds intelligence directly into CommandCentral, VESTA 911, and APX radios.
Projected Annual Recurring Revenue (ARR) Growth
Our bottom-up financial model, based on the phased execution plan and conservative customer acquisition assumptions, forecasts exponential ARR growth, demonstrating a clear return on investment.
The Compelling Case for Action
Why Do Anything?
The threats are real, documented, and happening now in Detroit. Inaction exposes agencies to significant operational risks, from contraband entering jails to disruptions at major public events, compromising both public and officer safety.
Why Now?
The market is at a critical inflection point. Competitors are gaining footholds. Acting decisively now allows us to leverage our existing relationships, define the regional standard, and capture first-mover advantage, creating a defensible competitive moat.
Why Motorola?
Only Motorola offers a deeply integrated, end-to-end ecosystem. Our solution plugs directly into the command, communication, and software platforms agencies already trust, providing a seamless, single-vendor solution that no competitor can match.